Pineforest Crunch

Pineforest Crunch(asa,mats,olle and jonas)

Despite taking their name from a Ben & Jerrys Ice Cream,
Pineforest Crunch started out very far from the nicely
treated cows of Vermont. In a small, messy apartment in
Solna former classmates Åsa Eklund, Olle Söderström and
Mats Lundgren were all in their pre-20´s recovering from
either broken relationships or serious cases of boredom.
Out of this situation and a couple bottles of wine a first
demo was recorded in tiled bathrooms and stuffed
warderobes.

Influenced by bands like American Music Club
and the Sundays a personal and interesting kind of
pop- music was created. Determined that they were
headed for stardom and infamousy they sent their first
demo to all the major labels. Very little happened, printed
replies and very mute telephones. A small mentioning in a
Swedish pop-magazine refueled the high hopes and a first
gig was booked.

To play a gig you needed a full line-up,
who to call but one other former classmate and one
ski-trip acquiantance. Enter Mattias Olsson and Jonas
Petterson. The dream of the record contract continued
and grew stronger threw rehearsals and ambitious
planning. Six demos and about 60 gigs ( including a D.I.Y-
tour of the U.K ) later the band was signed to
Polar.

In early 1996 the single Cup Noodle Song and the
album Make Believe was released. The single climbed the
charts and venues were played. The band toured Japan
and played over 50 gigs all over Scandinavia that summer.
At the end of the year the album had sold gold and the
single had gone top-3 on the charts.

The follow-up was
meticulously planned and rehearsed. Working intimately
with Producer/engineer Jim Warren ( radiohead/chapter-
house ) the band went to the English countryside in
Oxfordshire to record the album that became
Watergarden. A dynamic, well crafted pop-album
containing everything from fullfledged stringsection-
assaults to organquartets all lead by a young inspired
pop-quintet. Sadly enough the album fell between the
cracks timing-wise and everything came to a stand-still.

The band toured the U.S in the autumn of 1998. They also
toured the states a year ago among other plases at sxsw
and the viperroom in los Angels. After that they found
inspiration to start working on their new album
Panamarenko.